Chapter 35 Melbourne
In short
Strengthen their social media presence and increase their foot traffic
Client
Chapter 35
Services
Social Media Strategy
Content Creation
Strengthen their social media presence and increase their foot traffic
Chapter 35
Social Media Strategy
Content Creation
This case study explores how we partnered with Chapter 35, a cosy Melbourne café passionate about great coffee and genuine connection, to transform their social media strategy ultimately tripling foot traffic and reshaping their local presence on Instagram and Facebook.
Our work began with a deep dive into Chapter 35’s existing Instagram account. Once a mix of mismatched followers and content, their audience was broad but not intentional. Largely disconnected from their true target, coffee lovers and café-goers in the local community. Through an in-depth audit and competitor analysis, we uncovered that while their café had a strong visual identity and loyal in-store following, this wasn’t reflected online. Content lacked direction, consistency, and the storytelling needed to draw in their ideal customer.
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With clarity around their strengths and opportunities, we built a content strategy grounded in purpose and connection, focusing on:
With the new strategy in place, Chapter 35 saw results that brewed real impact:
Social media's a conversation, not a monologue. ️That's why understanding your goals and your audience's needs is key. I don't just post – I listen.
This service include:
➜ Market, Competitor, and SWOT analysis
➜ Strategy Development
➜ Keyword research
➜ Content Creation
➜ Content Scheduling
➜ Speak Your Brand's Language. I'll communicate with your audience in a way that resonates with them, using language that aligns with your brand's tone and style.
➜ Community Engagement
➜ Social Listening. Keeping an eye on the industry trend & competitors’ activities
➜ Analytics and reporting.
Your content isn't just visuals, it's your brand's story. It's the voice that speaks to your audience, the face that represents your business. I don't just create contents, I partner with you to bring your brand's story to life.
This service include:
➜ Market, Competitor, and SWOT analysis
➜ Strategy Development
➜ Keyword research
➜ Content Direction
➜ Content Prompts & Structure (script)
➜ Closed Captions
➜ Up to 60 seconds short-form video
➜ On-brand Video Editing (optimised for individual platforms)
Turn your footage into a story. Your video clips are more than just snippets, they're the building blocks of a powerful story. I don’t just edit, - I bring your vision to life.
This service include:
➜ Closed Captions
➜ Up to 60 seconds short-form video
➜ On-brand Video Editing (optimised for individual platforms)
Your time is valuable. Every minute spent on a mediocre social media strategy is a missed opportunity. This intensive is designed to provide clear direction and actionable insights to elevate your brand's online presence. Your competitors aren't waiting. They're actively converting the clients you could be winning. Don't let indecision cost you.
I don't settle for "good enough." I excel at creating high-impact social media strategies that drive real results.
This service include:
➜ TWO 1-hour strategy session with actionable advice
➜ A personalised social media strategy and action plan tailored to YOU.
➜ A 30-day content calendar to keep you on track
➜ 2 weeks of direct support via email to answer your questions and keep you motivated.
ONE TIME INVESTMENT OF $520
Your brand, your story, told by real people. I'm here to add a splash of diversity to your brand and spread some fun and inspiration with my colourful, quirky, and sometimes weird content. I don’t just create, I spark conversations.
This service include:
➜ 30-min discovery call
➜ Storyboard
➜ 1 round of re-edit
➜ UGC Photography / UGC Video(s)
View UGC Portfolio here.
