Chompy.ai

In short

Full marketing strategy to launch the app.

Client

Chompy.AI

Services

Full Service includes but not limited to:

  • Social Media Management
  • Content Creation
  • App Launch strategy
  • Influencer collaboration
  • Community Building
  • Paid Ads Strategy
  • Public Relations

Launching a Movement, Not Just an App

This case study showcases how we helped Chompy, a brand-new AI-powered health and fitness app, go from zero to viral by combining trending content with authentic, founder-led storytelling. In just four weeks, Chompy skyrocketed to #1 on the US Free Health & Fitness App Store and attracted over 7,000 users.All from TikTok growth.

Building From the Ground Up

Chompy wasn’t entering the market quietly. With a mission to educate, not just track, the app was designed to give users more than data, it offered personalised, AI-powered fitness guidance even beginners could understand and use. But as a brand-new app, we had no followers, no buzz, and no community yet.

The Strategy

We took to TikTok as our launchpad, leaning into the platform’s discovery potential with a strategy built around:

  • Trending formats and sounds, applied with a fitness-first twist to increase reach.
  • Founder-led content to build trust, show the human side of the brand, and communicate the “why” behind Chompy.
  • A consistent content cadence to keep momentum high and algorithm engagement strong.

The Results

Chompy’s content-driven approach delivered explosive growth:

  • 7,000+ users in under a month, all from TikTok.
  • Reached #1 on the US App Store in the Free Health & Fitness category.
  • Built an early, loyal fanbase that believes in Chompy’s mission to simplify and humanise fitness.

This case study proves that with the right blend of storytelling, strategy, and speed, you can make a big impact.

Check other projects

I may spend way too much time scrolling, but it's all for a good cause - making your brand shine!

Based in Melbourne.

What I can do

Research
Social Media Strategy
Engagement

Social media's a conversation, not a monologue. ️That's why understanding your goals and your audience's needs is key. I don't just post – I listen.

This service include:
➜ Market, Competitor, and SWOT analysis
➜ Strategy Development
➜ Keyword research
➜ Content Creation
➜ Content Scheduling
➜ Speak Your Brand's Language. I'll communicate with your audience in a way that resonates with them, using language that aligns with your brand's tone and style.
➜ Community Engagement
➜ Social Listening. Keeping an eye on the industry trend & competitors’ activities
➜ Analytics and reporting.

Filming
Editing
Keyword Research

Your content isn't just visuals, it's your brand's story. It's the voice that speaks to your audience, the face that represents your business. I don't just create contents, I partner with you to bring your brand's story to life.

This service include:
➜ Market, Competitor, and SWOT analysis
➜ Strategy Development
➜ Keyword research
Content Direction
➜ Content Prompts & Structure (script)
➜ Closed Captions
Up to 60 seconds short-form video
➜ On-brand Video Editing (optimised for individual platforms)

Editing
Storytelling

Turn your footage into a story. Your video clips are more than just snippets, they're the building blocks of a powerful story. I don’t just edit, - I bring your vision to life.

This service include:
➜ Closed Captions
Up to 60 seconds short-form video
➜ On-brand Video Editing (optimised for individual platforms)

Hashtag Research
Social Media Strategy

Your time is valuable. Every minute spent on a mediocre social media strategy is a missed opportunity. This intensive is designed to provide clear direction and actionable insights to elevate your brand's online presence. Your competitors aren't waiting. They're actively converting the clients you could be winning. Don't let indecision cost you.

I don't settle for "good enough." I excel at creating high-impact social media strategies that drive real results.

This service include:
➜ TWO 1-hour strategy session with actionable advice
➜ A personalised social media strategy and action plan tailored to YOU.
➜ A 30-day content calendar to keep you on track
➜ 2 weeks of direct support via email to answer your questions and keep you motivated.

ONE TIME INVESTMENT OF $520

Authentic voice
Moodboard

Your brand, your story, told by real people. I'm here to add a splash of diversity to your brand and spread some fun and inspiration with my colourful, quirky, and sometimes weird content. I don’t just create, I spark conversations.

This service include:
➜ 30-min discovery call
➜ Storyboard
➜ 1 round of re-edit
➜ UGC Photography / UGC Video(s)

View UGC Portfolio here.